WHAT'S NEW

Looking for a way to celebrate the preppy side of prippie? Check out what this spring will bring.

Tommy Hilfiger announced plans to team up with Lisa Birnbauch (author of The Official Preppy Handbook), bringing preppy to the global stage. Their 800- square- foot pop- up shop (or as they prefer to call it, "drop- in shop") titled, "Prep World" will open first in Manhattan, before traveling to Paris, London, Amsterdam, Milan, Stockholm, Madrid; Sylt, Germany; Knokke, Belgium; and Tokyo . In an NBC article, Hilfiger discusses fashion’s globalization noting that "globalization has touched down, even on the preppy lifestyle." The definition of preppy fashion is slightly different in each corner of our wide world. The store, modeled after a ‘preptastic’ East Hampton beach cottage, will feature a capsule collection of 60 pieces, with everything from ping pong paddles to women's cardigans.


What does this globalization mean to the preppy empire? The exclusivity of this long celebrated culture is slowly slipping away. Such is realized in Birnbauch's latest preppy work, True Prep: It's a Whole New Old World. The satirical view of the elite association shows preppy's trends and change. Preppy is back in a non discriminatory way. Maybe you won't be joining Muffy for tea at the club, but you can wear her tennis skirt. Hilfiger and Burnbauch bring preppy to all, as "Prep World" kicks off in a town near you.

-Bianca Mitchell, Editor